However, shortly after the DeSoto was introduced, Chrysler completed its purchase of Dodge Brothers, giving the company two mid-priced makes. In 1929 a total of 81,065 single-model DeSoto Sixes were produced, a first-year record in the U.S. The DeSoto logo featured a stylized image of the explorer. The marque was named after the Spanish explorer Hernando de Soto, who led the first European expedition deep into the territory of the modern-day United States (Florida, Georgia, Alabama, and Mississippi) and was the first documented European to have crossed the Mississippi River. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge positioned above DeSoto, while Plymouth was added as the entry-level product of the Chrysler hierarchy in 1928. The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class. 1929–1942 Spanish conqueror Hernando de Soto, the brand's namesake The DeSoto Six Series K, introduced for the 1929 model year Wikimedia Commons has media related to Zimmerman Manufacturing. There were plans to move manufacturing to Fort Wayne in 1915 and rename the company as Motorette, but when there were deaths in the Zimmerman family, the company was bought by Auburn Automobile Company. In 1914, the De Soto Six was joined with a two-cylinder cyclecar where it only accommodated two passengers that sat in tandem, or the driver in front and the passenger behind, and was listed at US$385 ($11,248 in 2022 dollars ). It offered electric lights and a compressed air engine starter, which was optional, and a credit of US$100 ($2,961 in 2022 dollars ) if the customer objected. The De Soto Six was a rebadged version of the Zimmerman and was listed at US$2,185 ($64,697 in 2022 dollars ) which was more expensive than the Zimmerman on which it was based. The De Soto Company was started with US$20,000 ($592,189 in 2022 dollars ) and produced two models. It entered automobile production in 1908 with a line of high wheel automobiles and 1912-1916 with light high wheel trucks, but switched to conventional cars and trucks around the time it was bought by the Auburn Automobile Company. The Zimmerman Manufacturing Company was founded in 1886 as a manufacturer of horse buggies in Auburn. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, who had previously been at 440 North Indiana Avenue from 1908 until 1915. Clark of Des Moines, Iowa created the De Soto Motor Car Company. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V.H. In Auburn, Indiana in November 1912, L.M. History Predecessors 1910 Zimmerman Model Z-35 touring sedan More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. DeSoto (sometimes De Soto) was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year.
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